In an episode of the “Americans in Amman” podcast, which explored the role of local fashion industries in transforming refugees’ lives and enhancing their economic opportunities, the story of fashion brand SEP stood out as an inspiring example of how creative industries can drive meaningful social impact.

Founded in 2014 in Gaza Camp in Jerash, the brand has successfully transformed traditional hand embroidery into a sustainable source of income for more than 650 female artisans and refugees. Each piece produced carries the name of its maker, a step that highlights individual recognition and honors the contributions of these women.

According to the project’s founders, SEP began as an initiative to help refugee women move beyond the poverty line, but it has since evolved into a platform for preserving Palestinian heritage and strengthening cultural identity, while also supporting families and promoting women’s economic independence.

The brand has reached global markets through participation in international fashion shows, including in Milan, and by opening a new branch in New York—positioning itself as a symbol of Palestinian creativity and the resilience of refugees in turning challenges into opportunities.

Beyond fashion, the project also supports various art forms within the camp, collaborating with local artists and photographers, including Palestinian photographer Alaa Attwa, who has documented the artisans’ work and helped bring their stories to a global audience.

Project leaders emphasize that this model goes beyond providing income; it empowers women to support their families and plan for their future despite the challenges of displacement, with embroidery serving as both a means of preserving identity and building hope.

This report was produced by Gabriella Amberhar Medallio, a journalism student at Northwestern University in the United States and a correspondent for the podcast in Amman, and was produced by Radio Al-Balad.